We are the first and only travel and luxury e-mail content platform for private jet owners written in “CEO-style” using Expert Content. Founded by luxury and travel media expert Doug Gollan, with a list developed from over 500 sources, we reach over 19,500 private jet owners and over 1,000 pilots of long-range private jets using Expert Content.
Expert Content
“By beginning with a solid foundation of trust built on trusted content from credible, third-party experts, all other content will have a greater impact.”
– Nielsen Research
- Expert Content lifted brand familiarity 88% more than branded content and 50% more than user reviews
- Expert Content lifted brand affinity 50% more, than branded content and 20% more than user reviews
- Expert Content It lifted purchase intent 38% more than branded content and 83% more than user reviews
clients include
our services
We provide a direct-to-customer marketing platform reaching UHNW/Super Rich consumers wherever they are from, wherever they happen to be, right on their smartphone.
luxury goods
With a Average Net Worth of nearly $90 million, DGAE is the only e-newsletter with global reach to pre-qualified UHNW consumers who regularly buy high-end watches, fine jewelry, design fashion and accessories, home furnishings and art, luxury autos and spirits. Our readers are always interested in acquiring real estate and are constantly in search of savvy financial advice.
89%
of our clients
purchase fine jewelry
spending an average of
$248,000
annually
32%
of our clients
purchase luxury watches
spending an average of
$147,000
annually
90%
of our clients
purchase fashion and accessories
spending an average of
$117,000
annually
85%
of our clients
plan to acquire a vehicle in the next 24 months
spending an average of
$224,000
annually
85%
of our clients
purchase wine or spirits
spending an average of
$29,000
annually
75%
of our clients
make home improvements annually
spending an average of
$2,245,000
annually
Who can benefit
Luxury hotels and resorts, destinations that want to attract high-yield visitors, high-end jewelers and watchmakers, fashion designers, real estate promoters and others who sell products and services to UHNW/Super Rich consumers
- 89 percent of readers rate content as Excellent/Very Good
- 75 percent of readers rate content as Excellent
- 85 percent do not read any other travel magazines or e-newsletters
- Primary readership is B2B titles in the industries where they own or manage companies
luxury travel
On average, readers of DGAE spend
$404,000
on Yacht rentals
$224,000
on Parties & Events at Hotels and Resorts
$168,000
on Villa / Chalet Rentals
$157,000
on Leisure Hotels & Resorts
$138,000
on Cruises
$107,000
on Spa and Wellnes
$98,000
on Guided Tours & Experiential Travel
Testimonials
private aviation
With a Average Net Worth of nearly $90 million, DGAE is the only e-newsletter with global reach to pre-qualified UHNW consumers who are regular users of private aviation, and looking for multiple business and personal private aviation solutions.
19,500
owners of private aircraft & helicopters, and C-Level executives of companies that operate private jets
55%
of our clients
are interested in new private jet solutions
more than
1,000
pilots of long-range private jets
average of
41
trips per year
Case Studies
AFTER READING THE DGAE THEME REPORT ON BEST VILLAS OF SIX SENSES
64 percent recalled receiving the email
Only 4 percent had previously stayed at Six Senses
Only 11 percent were familiar with Six Senses
33 percent said they are more likely to visit after reading
9 percent said they are likely to visit in the next 12 months, providing a potential for approximately 200 reservations
DGAE delivered 4,215 readers of a Special Report about The Brando, a resort in French Polynesia. After reading the DGAE Special Report on The Brando:
79 percent said they are more likely to visit
12 percent said they are likely to visit in the next 12 months
8 percent said they were interested in a full takeover of the resort, which starts at $350,000
2 requests for full takeovers were received from as far an African Head of State and a Middle East UHNW
DGAE delivered 3,314 readers of a Special Report on A&K's new expedition to Palau.
Only 12 percent had previously traveled with A&K
73 percent recalled receiving/reading the newsletter
After reading, 70 percent were interested in traveling with A&K in the future
rate card
Advertising in Weekly DGAE Newsletter
Banner (560 x 60 pixels) — Consecutive Weeks or Annually
Lead Banner: 6x = $24,000 12x = $30,000; 20x = $40,000
Interior Banners: 6x= $12,000; 12x = $18,000; 20x = $20,000
Hotel Special Reports
You receive:
A comprehensive DGAE Special Report (approximately 1,500 words) on your property, including research and interviews with top travel agents who have visited and sell your hotel with distribution to our audience of over 19,500 private jet owners and 1,000 + pilots of long-range private jets.
$6,750 net, including re-use and reprint rights
Theme Reports
Theme Reports topics include Adventure, Culinary, Romance, Amazing Weddings, Amazing Meetings, Full Takeovers, Private Islands, Amazing Suites and Amazing Villas.
We will also be introducing Lifestyle Theme Reports and Gift Guides in the coming months.
Each theme report will reach our audience of over 19,500 private jet owners and 1,000 + pilots of long-range jets
You receive:
A focus on a single element of your offering relevant to the theme, approximately 100-150 words, plus a picture, including an interview with an expert who is familiar with your product and can provide readers insights. Each theme report will be limited to 10 items.
$3,950 net, including re-use and reprint rights, plus readership report